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The ephemeral social media app partnered with the Pokémon Company to unveil a new feature that’ll make you look like Pikachu.
The lens, which is only available for a limited time, will dress you up with Pikachu’s distinct yellow/black ears, huge bug eyes, black button nose, and comically large rosy cheeks. When you open your mouth, Pikachu arrives with a shriek and blasts lightning all over you. You should probably keep your smartphone’s volume down if you’re trying this one out in public.
LMAO so Snapchat finally added the 'Pokemon Go' filter to the least of your worries😂😂😂 was long overdue and very welcome 💅 pic.twitter.com/FhdgPHrLXN— 𝗠𝗿𝗗𝗿𝗲™️ 🇳🇬 (@officialmrdre) August 14, 2017
We’re not convinced it tops the originality of the hot dog meme, but it’s definitely up there when it comes to catering to Snapchat’s millennial audience. Snapchat had a dismal second quarter earning report and perhaps hopes the perpetual popularity of Pokémon can help turn things around.
It’s not clear when Pikachu will return to its Poké Ball, so we suggest taking as many selfies with the icon as possible.
H/T the Next Web
Phillip Tracy is a former technology staff writer at the Daily Dot. He's an expert on smartphones, social media trends, and gadgets. He previously reported on IoT and telecom for RCR Wireless News and contributed to NewBay Media magazine. He now writes for Laptop magazine.