Photo via Apple

Apple just launched new, faster MacBooks, and now they come in pink

Rose gold finally finds its way to a Mac.

Feb 29, 2020, 8:29 am*



Mike Wehner

Apple just updated its existing MacBook lineup with new processors, extended battery life, and a very special new color option. 

Apple is well known for holding massive press events for its hottest new products, but the company often updates its product lines with newer components and additional options in between its larger reveals. Today, the company’s popular MacBook line got that treatment. 

The new MacBooks feature updated Intel Core M processors and 1866 MHz memory, both of which are substantially faster than the previous hardware configurations. The new Intel HD Graphics 515 integrated graphics processing boosts the notebooks’ graphics performance by 25 percent, according to Apple. 


The newly refreshed laptops also boast improved battery life, with up to 10 hours of Web browsing and 11 hours of iTunes video playback before requiring a trip to the charger. The MacBook line will retain is existing pricing structure, starting at $1,299 for the base configuration. 

Perhaps most exciting for those with existing MacBooks, the new models come in the traditional silver, space gray, gold, and the all-new rose gold. Previously introduced on the iPhone, the pinkish rose gold hue has become increasingly popular, and this marks the first time it’s available on a Mac. 

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*First Published: Apr 19, 2016, 11:50 am