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Patreon lays out its plans for tackling AI in the creator space

'We want to make sure that any guideline is as creator-first as possible.'


Charlotte Colombo

Internet Culture

Posted on Apr 13, 2023   Updated on Jul 26, 2023, 5:35 pm CDT


This story was originally published on Passionfruit.

“We’re working hard to come up with an approach that is very creator-first,” said Eric Shadowens, Patreon’s Europe policy lead, during the platform’s quarterly town hall on March 28.

If 2022 was the year of crypto, one thing is clear—2023 is the year of AI. Thanks to software like OpenAI, Midjourney, and Stable Diffusion, professionals and laymen alike have the ability to make pretty much anything with the help of artificial intelligence: ranging from literature, artwork, deepfakes, and even graphic novels.  

But in this new era of AI-aided creation, where does that leave creators? Platforms like Patreon, which have been typically been used to help users fund bespoke and exclusive content for a paid fanbase of subscribers, have been put into a tailspin since AI came into the picture, as the line between what does and doesn’t count as “original” content becomes all the more blurred.

As a result, AI was a hot topic at Patreon’s latest town hall, with creators getting some much-needed clarification on how to navigate the use of AI moving forward. Here’s what we found out. 

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*First Published: Apr 13, 2023, 2:25 pm CDT