president barack obama fakeapp ai


Jordan Peele uses AI to create fake news PSA featuring Obama

'Stay woke, bitches.'


Phillip Tracy


Posted on Apr 17, 2018   Updated on May 21, 2021, 6:15 pm CDT

Fake news comes in all shapes and sizes, and unfortunately, it’s becoming more difficult to detect as technology advances. Courtesy of BuzzFeed and Get Out director Jordan Peele, we now have an appropriately terrifying idea of what it may look like in the future.

Using advanced artificial intelligence (AI), the partnership created a public service announcement featuring former President Barack Obama. In it, Peele delivers his famous voiceover on top of a digitally manipulated video of the president, making it seem like Obama is giving his opinion on Black Panther, dishing on Ben Carson, and calling President Donald Trump a “total and complete dipshit.”

Before you watch the clip, it’s worth reemphasizing: Obama isn’t really saying these things (Peele reveals himself at the midway point in the video).

So how did Peele and BuzzFeed pull this off? They used an AI face-swapping tool originally designed to make celebrity porn. Called FakeApp, the software was made popular on Reddit when female celebrities were edited into porn videos that showed up on subreddits like r/deepfakes and r/celebfakes.

The more advanced implementations of the AI software were practically impossible to identify as fake, much like the Obama video. Reddit, along with Gfycat, PornHub, Discord, and Twitter banned the software, citing content policy violations.

After explaining the dangers of fake news and urging people to be smarter about what they read online, Peele drops the mic by making fake Obama close with one last piece of advice: “Stay woke, bitches.”

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*First Published: Apr 17, 2018, 10:45 pm CDT