Facebook logo centered on white background blue banner with white stars left red and white stripes banner right

koblizeek/Shutterstock LenaSunagatova/Shutterstock (Licensed)

Facebook is bringing back its ineffective one-week ad ban for the 2022 midterms

The social media giant carried out a similar ban in 2020.

 

Mikael Thalen

Tech

Posted on Aug 18, 2022

Facebook has announced that it will once again implement a temporary ban on political advertisements ahead of the 2022 midterm elections.

Featured Video Hide

In a statement this week, Facebook, which carried out a temporary ban in 2020 as well, said that all ads concerning “social issues, elections, or politics in the U.S.” would be affected.

Advertisement Hide

“As we did in 2020—we are implementing a restriction period for ads about social issues, elections, or politics in the U.S. for the week leading up to General Election Day,” the company wrote. “This means that from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022 no new ads about social issues, elections, or politics can be published, and most edits will be prohibited.”

The restriction period, according to the social media giant, “achieves the right balance of giving campaigns a voice while providing additional time for scrutiny of political ads in the Ad Library.”

Facebook stressed, however, that certain ads introduced before the restriction period would be allowed to continue running.

Advertisement Hide

“As long as an ad serves an impression before the restriction period goes into effect, candidates running for office and other organizations can continue running these ads through the restriction period to share their closing arguments and mobilize voters with ads,” the company further explained.

The restriction period was developed by Facebook in the wake of the 2016 presidential election, which saw disinformation run rampant on the social media platform. While the 2022 ban is expected to last just one week, Facebook’s 2020 ad ban ended up stretching well into March 2021.

Despite the effort, a study later found that Facebook users were actually subjected to more political advertisements during the ad ban than the week prior.

Advertisement Hide

Read more of the Daily Dot’s tech and politics coverage

Nevada’s GOP secretary of state candidate follows QAnon, neo-Nazi accounts on Gab, Telegram
Court filing in Bored Apes lawsuit revives claims founders built NFT empire on Nazi ideology
EXCLUSIVE: ‘Say hi to the Donald for us’: Florida police briefed armed right-wing group before they went to Jan. 6 protest
Inside the Proud Boys’ ties to ghost gun sales
‘Judas’: Gab users are furious its founder handed over data to the FBI without a subpoena
EXCLUSIVE: Anti-vax dating site that let people advertise ‘mRNA FREE’ semen left all its user data exposed
Sign up to receive the Daily Dot’s Internet Insider newsletter for urgent news from the frontline of online.

Share this article
*First Published: Aug 18, 2022, 11:15 am CDT