Do you post on Facebook Stories? Do you know anyone who posts on Facebook Stories? Us either. Facebook hopes to fix that with a cheat: Allowing Instagram users to cross-post their Instagram Stories to Facebook.
Facebook first began testing this feature out in Portugal last month. Since the beta went well, the company is currently rolling it out globally, TechCrunch confirms. If you don’t already have the option in your Instagram app, you will soon.
If you have your Facebook account linked to your Instagram account, you’ll see a new option in the Share menu after you’ve created an Instagram Story. You’ll see the option to add it to Your Story, as usual, but below that, you’ll see a new “Share” section. There, you can tap to add it to Your Facebook Story. Below that, you’ll see the names of suggested friends you can send it to directly on Instagram as well.
By letting Instagram users cross-post their Stories to Facebook, though, it fixes multiple issues. It fills the embarrassing dearth of Facebook Stories at the top of your Newsfeed. The change could also help Instagram users get more followers out of their Facebook friends. Lastly, it eliminates the redundancy of having a Snapchat Stories clone on every single Facebook platform… at least somewhat.
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