Facebook political ads

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Facebook extends political ad ban for another month

The ban was originally going to be for a week ahead of the election.

Nov 12, 2020, 9:20 am*

Tech

 

Andrew Wyrich

With President Donald Trump yet to concede the 2020 election to President-elect Joe Biden, Facebook is extnding its political ad moratorium for another month.

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The social media giant announced ahead of the election that it would pause all new political ads starting a week before the election. The moratorium did contain a loophole, however, which let campaigns continue to run ads that already were posted before the ban started.

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Experts questioned whether the ban from Facebook—which has faced intense scrutiny over its political ads policy—would have much of an effect. The company essentially allows politicians to say whatever they want in ads, even if the information is false.

On Wednesday, Facebook said in a blog post that advertisers can expect its political ad moratorium "to last another month."

"The temporary pause for ads about politics and social issues in the US continues to be in place as part of our ongoing efforts to protect the election," the company said in a blog post.

In a series of tweets, Facebook's Director of Product Management Rob Leathern explained that the company did "not have the technical ability" to allow political ads by state or particular advertiser, for instance during the Senate runoff elections in Georgia.

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Aside from the political ad ban, Facebook and other social media companies attempted to combat election misinformation.

Trump, and his surrogates, took the brunt of the labeling that occurred online. However, one post from the president that appeared on Facebook, where he "hereby" claimed states, still spiked in popularity, according to reports.


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*First Published: Nov 12, 2020, 9:17 am