Facebook has given its logo a makeover for the first time in 10 years.
The social-networking company on Tuesday quietly rolled out a new font for the blue-and-white text/background combination that forms its wordmark. It only changed the full-text logo, not the iconic “F” symbol.
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK— Christophe Tauziet (@ChrisTauziet) June 30, 2015
Facebook’s sans-serif font is now a bit rounder, with a lighter font weight, more blank space, and a single-story “a.” The new logo will roll out everywhere that Facebook’s full name and branding appears.
Josh Higgins, Facebook’s creative director, explained the change to Brand New:
Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign.
Facebook has not changed its logo since the company was founded in 2005. Eric Olson, the designer of the original Facebook logo’s font, was asked to create the new icon along with Facebook’s design team.
Illustration by Max Fleishman