This ‘electronic makeup’ has to be seen to be believed

The future is going to be weird.


Eric Geller


Published Aug 18, 2014   Updated May 30, 2021, 6:22 pm CDT

It’s being called “electronic makeup,” but it might be more accurate to describe the digital technique in this video as real-time facial redesigning.

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Artist Nobumichi Asai has collaborated with a team of CGI designers, photographers, and programmers to produce a video of a model receiving a series of virtual facelifts, reports Slash Gear. The process uses projection-mapping technology to simulate changes to the model’s physical features. After a computer scans her face to determine its contours, her face appears to morph into a succession of startling designs.

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Asai’s previous projection-mapping work has focused on buildings. He built a “three-screen projection installation” for a Subaru Legacy commercial and collaborated with Subaru for an installation on their building in the Shinjuku ward of Tokyo.

H/T Gizmodo | Screenshot via Vimeo

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*First Published: Aug 18, 2014, 10:35 am CDT