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Best Buy Canada just discovered wearables

Groundbreaking stuff, eh?


AJ Dellinger


Have you guys heard of this new thing, wair-uh-buhl tek-nol-uh-jee? It’s super new so we don’t blame you if you’re not up on it yet. Just know that it’s going to catch on any day now. Just ask super niche, independent mom-and-pop tech shop Best Buy Canada.

To acquaint us all to the mysterious and unexplored frontier of wearables, the electronics retailer in the North put together a little introductory guide.

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The video stars Debra DiGiovanni of Last Comic Standing fame and her endlessly restless mind. She’s able to bring herself peace from the thought of innocent goats set ablaze by using the Muse Brain Sensing Headband.

On the Best Buy Canada website, the video is labeled as “What the Heck is Wearable Tech? Part 1,” meaning we could be glimpsing an ongoing series here. And honestly, that’s more than OK, because Best Buy Canada seems like a wonderfully charming place, like if Best Buy America had a personality.

Until the next video in the series drops, just watch Best Buy Canada’s adorable “Grandma Test-Drives a GoPro” ad over and over. 

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Photo via 5goldpieces Photography/Flickr (CC BY SA 2.0)

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