Marc Nozell/Flickr (CC BY 2.0) | Remix by Jason Reed

Bernie Sanders joins Snapchat despite having no idea what it is

The Vermont senator called it 'this Snapshot thing.'


Andrew Couts


Published Nov 16, 2015   Updated May 27, 2021, 3:43 pm CDT

Bernie Sanders is now on Snapchat—or, as he calls it, “this Snapshot thing.”

The 74-year-old Vermont senator and 2016 Democratic presidential candidate announced on Monday morning that he has officially jumped on the Snapchat bandwagon. 

Snapchat has become a must-use platform for political candidates this election season. Sanders’ closest rival, former Secretary of State Hillary Clinton, joined in August. 

Former Maryland Gov. Martin O’Malley, the third and final Democratic presidential contender, joined way back in March.

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It is the Republicans, however, who have made Snapchat a go-to service for reaching voters. The social network’s young user base makes it essential for bringing on board supporters who might not otherwise be paying attention to politics, especially this far out from election day, which is just slightly less than a year away. That’s a lot of time for self-destructing campaign messages.

Photo via Marc Nozell/Flickr (CC BY 2.0) | Remix by Jason Reed

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*First Published: Nov 16, 2015, 12:50 pm CST