The 74-year-old Vermont senator and 2016 Democratic presidential candidate announced on Monday morning that he has officially jumped on the Snapchat bandwagon.
What is this Snapshot thing and why do I only get ten seconds? pic.twitter.com/5RfsywwE2Z— Bernie Sanders (@BernieSanders) November 16, 2015
Snapchat has become a must-use platform for political candidates this election season. Sanders’ closest rival, former Secretary of State Hillary Clinton, joined in August.
Former Maryland Gov. Martin O’Malley, the third and final Democratic presidential contender, joined way back in March.
It is the Republicans, however, who have made Snapchat a go-to service for reaching voters. The social network’s young user base makes it essential for bringing on board supporters who might not otherwise be paying attention to politics, especially this far out from election day, which is just slightly less than a year away. That’s a lot of time for self-destructing campaign messages.
Photo via Marc Nozell/Flickr (CC BY 2.0) | Remix by Jason Reed