“Angel Steve Jobs” introduces Action Pad in tasteless commercial

What's worse than ripping off the iPad? Hiring a Taiwanese Steve Jobs impersonator to wear a halo and angel wings to introduce it.


Lorraine Murphy


Published Feb 3, 2012   Updated Jun 2, 2021, 9:54 pm CDT

If your company did a simple, cheap video ad and received over 100,000 views on YouTube in the first 48 hours, you might call that a success. If you were the producers of the Android-compatible Action Pad, however, you’d be terribly wrong about that.

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With “dislikes” nearly doubling “likes” and race wars breaking out in the comments, the controversy stems from the fact that the commercial is an Apple-style presentation of the new Action Pad, presented by a Taiwanese Steve Jobs impersonator wearing blue jeans, white sneakers, a black mock turtleneck, and—wait for it—a halo and angel wings.

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Speaking partly in Chinese and partly in hyperactive English, the actor exhorts:, “Introducing the new generation of the Pad. It’s AMAZING! Pad. What more do we need? Great Language. I think this is it. ACTION PAD! Pad and Lexicorp. One for two is Action Pad! Thank god I can finally play with another Pad.”

Lending a extra-classy touch, his wings flap at the high points of the presentation.

Jobs, like a significant portion of Taiwan, was a Buddhist who didn’t believe in heaven, hell, or angels. If this company’s board of directors is lucky, Jobs was once again right.

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If not, heaven help them.

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*First Published: Feb 3, 2012, 12:02 pm CST