If you received an unusual email from Amazon, you weren’t alone. On Tuesday, Amazon notified a large number of customers that an item had been purchased from their baby registry. Problem was, most of those notified didn’t have a baby registry. Or a baby. Or perhaps even plans for a future baby.
A technical glitch caused the company to “inadvertently send a gift alert e-mail,” an Amazon spokesperson said. Amazon planned to alert affected recipients of the error. The message, addressed to “Amazon Customer,” read that a gift was on its way, along with a link to see your “Thank you list.” For some, this link sent customers to a page where they could set up a new registry. For others, it was simply a broken link. The email was signed by the Amazon Baby Registry team.
Reactions to the email were largely humorous, and understandably confused.
— Kailyn Foy (@kailyn_13) September 19, 2017
That awkward moment when Amazon says someone bought you a gift from your baby registry that you def don't have bc you're def not pregnant pic.twitter.com/p2PRM6sDIq
— Anna Mitchell (@itsannacorinne) September 19, 2017
Amazon just informed me that someone has purchased a gift from my baby registry. My baby is 21, and hopes it's a keg.
— Karen Tumulty (@ktumulty) September 19, 2017
However for some, the unwanted email touched on a serious and emotional note.
Amazon’s follow-up email apologized for the error. However, for some it didn’t really make up for the emotional distress it caused in the first place.
— Lezlee Hardie (@LezleeElaine) September 20, 2017
H/T CNN Money