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Congrats, Amazon just gave you a baby registry

An errant email caused Amazon customers very real emotional distress.


Christina Bonnington


Posted on Sep 20, 2017   Updated on May 22, 2021, 4:49 pm CDT

If you received an unusual email from Amazon, you weren’t alone. On Tuesday, Amazon notified a large number of customers that an item had been purchased from their baby registry. Problem was, most of those notified didn’t have a baby registry. Or a baby. Or perhaps even plans for a future baby.

A technical glitch caused the company to “inadvertently send a gift alert e-mail,” an Amazon spokesperson said. Amazon planned to alert affected recipients of the error. The message, addressed to “Amazon Customer,” read that a gift was on its way, along with a link to see your “Thank you list.” For some, this link sent customers to a page where they could set up a new registry. For others, it was simply a broken link. The email was signed by the Amazon Baby Registry team.

In the meantime, numerous recipients feared the email was a phishing attempt. Luckily, it’s not.

Reactions to the email were largely humorous, and understandably confused.

However for some, the unwanted email touched on a serious and emotional note.

Amazon’s follow-up email apologized for the error. However, for some it didn’t really make up for the emotional distress it caused in the first place.

H/T CNN Money

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*First Published: Sep 20, 2017, 12:01 pm CDT