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Tool or takeover? How AI will impact the creator economy

From AI-powered recommendation engines to content generation tools, machines are transforming how people create and consume content.

 

Stephanie Weaver

Passionfruit

Posted on Feb 28, 2023   Updated on Jul 26, 2023, 5:41 pm CDT

Passionfruit

This story was originally published on Passionfruit.

Recently, there has been tons of chatter across the web about artificial intelligence (AI). Creators must stay on top of the latest trends, and with AI becoming so ubiquitous, it’s a tool they can’t ignore. 

On the other hand, if creators use AI, will their content be less authentic? The “death of artistry” is a narrative that has been around since “Video Killed The Radio Star.” With AI art winning fine art competitions, and students using AI language tools to write essays, it’s no secret that machines are infiltrating human imagination.

From AI-powered recommendation engines on social media to content generation tools, machines are transforming how people create and consume content. Audiences can quickly discover new videos they may enjoy. In turn, creators can churn out high-quality content at faster rates.


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*First Published: Feb 28, 2023, 3:43 pm CST