The Scottish social network wants to take the world’s greatest little country global. 

Kiltr is expanding beyond the Scottish borders.

A launch event taking place in New York City on Thursday will lay out the social network’s plans for international expansion.

“Scots always receive a warm welcome in the US, so I’m sure Kiltr will get a great reception,” Kiltr’s CEO Brian Hughes told The Scotsman.

Hughes claims the community is giving Scots, those with Scots heritage, and those interested in Scottish culture a way to connect and share news and opinions related to the country.

Kiltr has some support from the Scottish Government. Culture Secretary Fiona Hyslop will welcome guests to the international launch with a pre-recorded video message.

Intriguingly, the Kiltr team is hoping that the community is just the first of many interconnected niche networks to be based on its “diaspora networks” technology. Perhaps we’ll see communities pop up for other countries, regions, and cities, all of which are linked with each other.

Meanwhile, Kiltr has just added a new template to the site, letting businesses and other organizations have their own pages. One of the key aims of Kiltr, according to Hughes, is to “build friendships and business relationships that will be vital to Scotland’s future, commercially and culturally.” To that end, it acts a little like a Scottish version on LinkedIn, with a job section now available on the site.

The Kiltr community launched in 2010 and more than 23,000 people have signed up. With around 40 million people claiming Scots links in the U.S. alone, going outside of its homeland’s borders is a smart way for Kiltr to get more people talking about the world’s greatest little country.

Photo by garryknight

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