- Marianne Williamson duped into believing Trump pardoned Charles Manson 6 Years Ago
- TikTok users are freaking out about ‘predicting’ Juice WRLD’s death Today 7:59 AM
- @MugJerry and the quest for Instagram justice Today 7:00 AM
- Angela Abar wrestles with destiny in ‘Watchmen’ episode 8 Sunday 9:05 PM
- Guy who runs Trump Organization Twitter account caught hyping up own tweet Sunday 4:51 PM
- People found out how tall Olaf is–and now ‘Frozen’ is terrifying Sunday 3:41 PM
- Rapper Juice WRLD dead at 21 Sunday 3:02 PM
- Embody Andrew Yang, fight other presidential candidates in video game Sunday 2:33 PM
- Ariana Grande spoke with TikTok teen who looks exactly like her Sunday 1:00 PM
- Beyoncé accused of paying dancers ‘low rates’ Sunday 11:58 AM
- Timmy Thick blasted for saying the N-word in comeback video Sunday 9:11 AM
- Netflix’s ‘The Confession Killer’ is a devastating and well-built portrait of a con artist Sunday 8:00 AM
- Swipe This! I’m ashamed to tell anyone about my online shopping habit Sunday 6:00 AM
- UPS facing backlash for thanking police after employee killed in shootout Saturday 5:02 PM
- Sanders campaign fires staffer after anti-Semitic, homophobic tweets surface Saturday 3:13 PM
Why Reddit’s CEO got sick of r/Atheism and r/Politics
According to Yishan Wong, money was not a factor in the site’s decision to remove r/Politics and r/Atheism from the site’s front page.
Money was reportedly not a factor in Reddit’s decision to remove the contentious r/Politics and r/Atheism forums from the site’s homepage.
Reddit CEO Yishan Wong took to Reddit’s r/TheoryOfReddit Wednesday to address concerns that the company removed both as default subreddits—forums that all non-logged-in users see when they visit the site—to make its front page more appealing to advertisers.
Wong echoed an explanation made by Alex Angel (cupcake1713) on the company blog stating that both subreddits were not growing and evolving enough.
“We didn’t make the frontpage changes for any revenue-related or mainstreaming reason,” Wong wrote. “We made them because (as has actually been discussed in this very subreddit quite often) the default subreddits all evolve in different ways and the community itself begins to find one or more of those subreddits more or less valuable/desirable.”
Default subreddit positions are prized on Reddit for one reason: exposure. All new registered Reddit users are automatically subscribed to these subreddits when they join, and most never unsubscribe from them. And thanks to Reddit’s 70 million–plus unique visitors each month, a permanent place on Reddit’s front page results in tremendous traffic for sites submitted to these forums.
Wong also stated that Reddit currently operates at a financial loss each month and is considering to release a simple graph showing revenue versus expenses on a quarterly and monthly basis. In September 2011, Reddit was spun off from owner Conde Nast and is now a subsidiary.
Wong provided the following bullet list detailing how Reddit makes its money. We’ve edited the list for length. Visit r/TheoryOfReddit for the original.
- We run ads. Even though we are really strict about ad quality (no flash, spammy, etc), we don’t have a problem finding advertisers, and we don’t get any complaints from them about our defaults and it doesn’t seem to affect their decisions.
- We sell you reddit gold. Our plan with that is to add features and benefits so that over time your subscription becomes more valuable – at this point, if you are/were intending to buy anything from one of the partners, a month’s subscription to reddit gold will actually pay for itself immediately via the discount. Incidentally I should note again that the gold partners who provide those benefits don’t pay us. The business “model” there is roughly: (1) partner gives users free/discounted stuff. (2) Users benefit, buy gold. (3) Sometimes users have a problem or question, so they post in /r/goldbenefits.
- redditgifts Marketplace is actually turning out to be promising. It’s still nascent, but gift exchanges are quite popular and (again in reddit fashion) we heavily curate the merchants who are allowed in the marketplace. We’ll see how it develops.
Illustration by Jason Reed
Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.