Undaunted, McDonald’s returns to Twitter

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After its #McDStories hashtag promotion failed, McDonald’s tried again on Twitter with #littlethings.

Oh McDonald’s, will you ever learn?

After the fast-food franchise flubbed a Twitter promotion yesterday, we cited three other examples of failed corporate tweet efforts. But rather than taking a deserved break from Twitter, McDonald’s dove right back in.

When the company asked customers to share #McDStories yesterday, they got a lot of quips about bad burgers and diabetes. Yet McDonald’s is back serving up a second Twitter hashtag, #littlethings.

“No line at the bank, a large tax refund, & those extra fries at the bottom of the bag. What are some #LittleThings that bring you joy?” tweeted @McDonalds today.

So far responses have been astoundingly tame.

“Finding a $10 dollar bill in your jeans. @McDonalds #littlethings,” tweeted @xmandingox.

“a good cup of coffee in the morning. #littlethings @McDonalds,” wrote @shannonsmith92.

As the campaign has progressed, however, users have moved beyond listing the little things to praising the McDonald’s social media department for their “bravery.”

“.@McDonalds show intrepid bravery by launching #littlethings campaign following #McDStories fiasco,” tweeted @scosteloe.

“Perseverance in the face of adversity. #littlethings,” tweeted @lskrocks with a retweet about the new campaign.

Others debated whether McDonald’s has the right to use the #littlethings hashtag; Hilton’s @DoubleTree hotel brand announced a campaign using the same hashtag two weeks ago.

“Can Twitter offer exclusivity on a hashtag? McD’s jumped on #littlethings after @Doubletree ran a paid campaign,” noted @ToddWasserman, a journalist for Mashable.

Ah, it’s the #littlethings that matter—like checking on whether your hashtag is original.

News
Some McDStories are best left untold
The fast food chain bit off more than it could chew on Twitter after asking users to submit their favorite "McDStories."
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