JCPenney was not drunk tweeting during the Super Bowl. Its social media manager was typing with mittens.
Unfortunately for the popular retailer, the joke fell flat on one of the most inebriated days of the year.
People who saw the typo-riddled tweets quickly assumed the worst and told the JCPenney Twitter account to lay off the booze.
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— JCPenney (@jcpenney) February 2, 2014
Oops…Sorry for the typos. We were #TweetingWithMittens. Wasn’t it supposed to be colder? Enjoy the game! #GoTeamUSA pic.twitter.com/e8GvnTiEGl
— JCPenney (@jcpenney) February 3, 2014
But perhaps funnier than the strange JCPenney marketing move was the response from other major brands.
Hey @jcpenney need a designated driver?
— Kia Motors America (@Kia) February 3, 2014
Eat a #SNICKERS, you’re not you when you’re hungry RT @JCPenney Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0
— SNICKERS® (@SNICKERS) February 3, 2014
.@JCPenney We know football goes great with Coors Light, but please tweet responsibly.
— Coors Light (@CoorsLight) February 3, 2014
Slow down, @jcpenney. Have some #Doritos.
— Doritos (@Doritos) February 3, 2014
Even after JCPenney tried to explain the joke, a competitor took a jab, offering some texting-friendly gloves.
Hey @jcpenney. Try these next time: https://t.co/Hu5s2T3fCE
— Kohl’s (@Kohls) February 3, 2014
If the point of the campaign was to grab attention for the venerable establishment of James Cash Penney, it certainly worked. But, like the guy that really did have one too many at your Super Bowl party, sometimes grabbing attention isn’t necessarily a good thing.
Photo by Robert S. Donovan/Flickr
