Business Insider reports ads are coming to Instagram

Some argue Facebook's takeover of the brand is ruining it.

 

Jennifer Abel

Business

Posted on Dec 13, 2012   Updated on Jun 2, 2021, 5:35 am CDT

Ad-free Instagram was too good to last, so it’s no surprise Facebook announced that advertising will soon come to the popular photo-sharing app. Well, not exactly—the Facebook marketing VP Carolyn Everson told Business Insider that “monetization” is coming, though when asked point-blank about advertising, she danced around the question.

Jim Edwards, a writer for Business Insider, spoke with Everson at Ignition 2012, a digital-media business conference sponsored by BI. Edwards then reported on Dec. 12:

Carolyn Everson tells us that yes, “monetization” will be coming to Instagram. [….] Here’s exactly what she told us. Bear in mind, she’s the ad sales chief — that’s the context for “monetization.”

BI: Will you put ads in Instagram?

CE: Eventually we’ll figure out a way to monetize Instagram.

Granted, Everson never explicitly said how Facebook would do this, but most people agree with BI’s assumption of advertising.

 

Photo via Sean MacEntee/Flickr

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*First Published: Dec 13, 2012, 10:11 am CST