Right in the feels, Apple.
Apple is known for pulling at consumers’ heartstrings in its advertising, but this year, the tech company might have delivered the most sob-inducing advertisement yet.
In the ad called “The Song,” a young woman discovers an old record her grandmother sent to her grandfather while he was in the military, and by using her Apple products and her musical talent, she gives her grandmother a gift neither will soon forget.
I’m getting goosebumps just writing about it, so I’ll stop and show it to you. Grab some tissues and press play.
Screengrab via Apple/YouTube