Apple sad commercial photos

Apple/YouTube

Right in the feels, Apple.

Apple is known for pulling at consumers’ heartstrings in its advertising, but this year, the tech company might have delivered the most sob-inducing advertisement yet.

In the ad called “The Song,” a young woman discovers an old record her grandmother sent to her grandfather while he was in the military, and by using her Apple products and her musical talent, she gives her grandmother a gift neither will soon forget.

I’m getting goosebumps just writing about it, so I’ll stop and show it to you. Grab some tissues and press play.  

(Sorry, this embed was not found.)

Screengrab via Apple/YouTube

Selena Larson

Selena Larson

Selena Larson is a technology reporter based in San Francisco who writes about the intersection of technology and culture. Her work explores new technologies and the way they impact industries, human behavior, and security and privacy. Since leaving the Daily Dot, she's reported for CNN Money and done technical writing for cybersecurity firm Dragos.

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