BY GEOFF WEISS
Micro video platform Vine—which recently announced changes that will allow certain creators to post longer videos, thus opening the door to monetization opportunities—has quietly released its first longform original series. Told in a series of 36 vines ranging in length from six seconds to more than two minutes, the show is called Camp Unplug and is about a group of 13 Vine stars who grudgingly attend a digital detox summer camp.
The series stars notable viners MeechOnMars, Lauren Giraldo, Danny Gonzalez, Cody Ko, Kenny Knox, Mikaela Long, Not Even Emily, Chloe LMAO, Dope Island, Tom Harlock. Victor Pope Jr., Drew Gooden, and Miel Monster. It features an original theme song courtesy of Vine musician Leslie Wai, visual effects by popular creator Gerald Andal, and even a blooper reel at the end.
Camp Unplug can be consumed by scrolling through a feed, or with a fullscreen option that plays all of its various segments in succession. While the majority of the series features the kind of goofy six-second clips for which Vine has become famous, the longer clips allow the digital stars to flex their acting muscles a bit. Some clips are posted from the Camp Unplug account, while others have been published by the aforementioned viners.
Judging by early responses, the series already looks to be a hit. Since being posted on Thursday—to coincide with VidCon—Camp Unplug has been looped more than 41 million times, according to Vine.
And Camp Unplug is not the only way in which Vine is experimenting with longer-form content today. Ahead of its cable premiere on July 11, Adult Swim has debuted a full 10-minute episode on Vine of forthcoming animated series, Brad Neely’s Harg Nallin Sclopio Peepio.