Wondering what Twitter is up to with #music? Here's your answer: A Trident-sponsored TV show called Trending 10.

Twitter is teaming up with Fuse to track the most buzzed-about songs and music stories in a new show, Trending 10.

Sponsored by Trident Gum, the show will air weekdays at 7.30pm ET. Here's how it works: Fuse looks at Twitter trending topics to come up with stories for the show, and you interact with producers via tweets. It's "a 24-hour-a-day, seven-day-a-week information exchange," says Fuse SVP Joe Marchese in a YouTube promo video on Trident's page.

Here's a look at what the show will be:

In the video announcement, Joel Lunenfeld, Twitter vice president of global brand strategy, explains that Twitter has an "amazing connection with millennials. It's where they get their news, where they talk to musicians, where they talk to celebrities, and it's where their world unfolds."

A recent study Twitter carried out with Nielsen suggested increased Twitter activity translates to higher ratings for shows among 18- to 24-year-olds.

The announcement of the show comes just after the music discovery app Twitter launched late last week. #music will play a role in determining which songs and stories will be included on each day's rundown

Producers will use a "heat tracker" tool, which monitors how artists are creating buzz on Twitter. It could flag a new song, photo, or a fan's tweet. Fuse and Twitter will push out up to 25 stories a day leading up to the show. 

Twitter is throwing a lot of weight behind #music. The app helps users discover new and popular music while highlighting Twitter's overall capacity to act as a discovery engine. 

The company seems to be diversifying its revenue streams beyond ads and selling access to data. That's not to say Twitter isn't focused on advertising still—a report this week suggested Twitter has signed a deal worth nine figures with an agency representing Walmart, Microsoft, and Coca-Cola.

Photo via fuse/YouTube

Promoted Stories Powered by Sharethrough
Kids' orchestra slays with Led Zeppelin xylophone covers
That rock and roll exists at all is a testament to artistic rebellion, and when it comes to turning convention on its head, the Louisville Leopard Percussionists are virtually without peers. Who else could translate the heavy metal stylings of Led Zeppelin into a xylophone-and-marimba opus?
tv show
In defense of endings—why the world doesn't need another 'X-Files' reboot
The texts came through in rapid succession: “OMG!” “Are you so excited?” “Did you hear?”
The Latest From Daily Dot Video

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!