Brooklyn trio Hand Job Academy—comprised of emcees Ash Wednesday, Lil Thuggin’, and Clara Bizna$$—released the video for their latest jam, “Pop (Tumblr B*tches),” today. Its refrain, “Pop your bubble gum for these Tumblr bitches,” is directed at “the current Tumblr porn phenomenon/scandal” and attempts to “parody today’s obsessive need for ‘friends’ on social media sites such as Tumblr, through parading around personal sexual content.”
The content of the “Pop” video is safe for work, though there are several slow-motion shots of melting ice cream cones, knives, and women in animal masks eating containers of cheese balls. Towards the end of the song, Clara Bizna$$ puts a finer point on the issue: “Tumblr’s nasty, you know what I’m sayin’? All these little chicks, it’s like, respect yourself, lady.” (The “making of” video is pretty great too.)
“Pop,” which was released in June on Tommy Boy Records, is the follow-up to singles “Pussy Chicken” and “U Mad.” Earlier this summer, HJA used Kickstarter for its “Turn Up Scholarship,” which raised money for a video and an upcoming tour. However, the Kickstarter page mentions they were going to film a video for the song “Shark Week,” a “rap about periods.” Fingers crossed that still happens.
Screengrab via HandJobAcademyVEVO/YouTube