A YouTube personality is trying to make shoeing the next big thing—and his meme scheme may just work.
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What it's really like to work for a YouTube star
With the rise of YouTube as a viable career option for digital creators, much attention is focused on the talent in front of the cameras. They are, of course, the most visible components of the new wave of entertainment in the digital age. However, there’s more to these seemingly self-made celebs—specifically, the teams behind the camera.
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