Pandora just made it easier to pump ourselves up before heading to a big event.
The music streaming service announced Thursday that Uber will now integrate Pandora within the Uber app and allow Pandora users to select and curate their own playlists for their Uber ride, expanding on a feature already available to Uber drivers.
“Like Uber drivers, Uber riders across the U.S., Australia, and New Zealand are now able to personalize their journey with their favorite tunes,” Pandora wrote in a blog post. “Riders with a Pandora account can easily create stations, thumb songs, and discover new artists from the backseat of their Uber ride and listen via their driver’s car speakers.”
Drivers have been able to curate their own playlists through Pandora due to a previous partnership between Uber and Pandora. According to Pandora, hundreds of thousands of drivers have played more than 60 million songs (or more than 4 million hours of music) on Pandora.
Using the Pandora integration through Uber is fairly simple. When you are matched with a driver who is “music-connected,” you can sign up or log onto your Pandora account through the Uber app and choose a station. If your driver has a Pandora station on, you can see what they’re listening to as well.It will certainly make planning your going-out music easier, but if some riders are loyal to streaming apps like Spotify, Apple Music, and Tidal, it might be a bit harder to get them to switch over.