The streaming platform go90, which debuted last year, has previously focused on series that feature YouTube stars, like t@gged and Miss 2059. Embeds, which will be co-produced with Fifty Shades of Grey's Michael De Luca, is a bit of a pivot.
The six-episode series follows five reporters on the campaign trail, though the cast has not yet been announced. Peter Hamby, Snapchat's head of news, and Scott Conroy, co-author of Sarah Palin's biography Sarah From Alaska, wrote the pilot and created the series.
Embeds is scheduled to premiere by Election Day and will debut on go90's comedy-centric Seriously.TV channel. But could this scripted series really match the increasingly bizarre reality of our current election?