Frank Ocean releases visual album, 'Endless,' on Apple Music

frank ocean

Photo via Helga Esteb / Shutterstock (Licensed)

At last.
Frank Ocean did promise we'd receive a new album from him at some point. On Thursday night, the Grammy-winning R&B singer began to stream 45-minute visual album, Endless, which hit Apple Music at midnight ET.

According to New York Times critic Joe Coscarelli, more new music from Ocean may be released this weekend. Whether it's the reported new album, Boys Don't Cry, remains unclear. 

If nothing else, we know Ocean was building a staircase. 

Late Thursday his Apple Music-sanctioned livestream began playing new music.

Ocean initially teased a July launch date after more than a year of false starts, having mentioned the project since 2013. On Aug. 1, he began a mysterious livestream that found the 28-year-0ld superstar... doing some hobbyist carpentry for more than nine hours. (The black-and-white video was rumored to be a loop and reportedly the work of director Francisco Soriano—though he deleted the Instagram post taking credit for it.)

Apple Music reportedly has the exclusive rights to Boys Don't Cry for its first two weeks of circulation.

The New York Times reported the album would be released on Aug. 4, along with a video and printed publication component that would be available at Apple Stores. That multi-platform component may explain the delay, as Twitter rumors maintained that the printed magazines had yet to ship. 

In the meantime, "Frank Ocean" was a surging trending topic across Twitter in the U.S. as fans complained in solidarity at the beginning of the month.

#frankocean where you at fam?!

A post shared by ⚡️Ryan Park🦄 (@hilariousdepot) on

Snapchat on Aug. 4 likewise released commemorative, Ocean-centric filters to stir social media hype. Perhaps teen web comic Jay Versace summed up the anguish best, with an expletive-laden Twitter rant that included one holy request: "Jesus better be on this album."
Even Apple employees were excited about the album release, as Noisey Associate Editor Ryan Bassil found out via a customer service query. 

As for the record itself? Stay tuned for the full-service review—we'll need a few years with it.

Editor's note: This story has been updated for clarity and context.

frank ocean
Frank Ocean's website begins mysterious livestream
Four years later, Frank Ocean is finally coming out of the woodwork. Literally. Monday morning, the R&B star began a mysterious livestream on his website. So far, we've been treated to Ocean apparently using power tools to build... something in a warehouse. (There was one particularly arresting 10 minutes of swelling orchestral music; about 10 minutes later a neat flurry of synths.)
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