Fabio Old Spice
Longlocked, muscular romance-novel cover model Fabio is challenging last year's Old Spice Guy, Isaiah Mustafa, on Twitter, Facebook, and YouTube.

Two musclemen are duking it out on YouTube, Facebook, and Twitter. Their weapons? Witty repartee. The prize? Bragging rights as the ultimate Old Spice Guy.

Fabio, the longlocked former romance-novel cover model, is challenging football player-turned-comedian Isaiah Mustafa, the original star of the deodorant brand’s YouTube campaign.

Mustafa delighted the YouTube masses last year  recording personalized greetings in the style of his TV commercials to anyone who tweeted at him. Now he and Fabio are both taking requests, turning an ordinary ad campaign into a social-media battle.

On YouTube, Fabio’s Old Spice Guy challenge video made the site’s front page yesterday and is the fifth most viewed video today.

Reactions on YouTube are mixed. Some really love Fabio. Others are less respectful.

“Fabio is the best! I'm glad they are dumping the old guy!!!” wrote creetch44.

rameriz92, on the other hand, said, “Fabio will never be able to beat him he is so old and his strength is decreasing by the second.”

Representing the ladies in a response video to Fabio’s challenge, thereplygirlsreviews said she “doesn’t like the new guy” and wondered “if this is a marketing strategy” meant to bring the old Old Spice guy back, because clearly Mustafa’s going to win.

But Fabio has some celebrity backing himself.

“I truly appreciate Fabio’s work ethic,” tweeted Maroon 5 frontman Adam Levine.

Promoted Stories Powered by Sharethrough
Kids' orchestra slays with Led Zeppelin xylophone covers
That rock and roll exists at all is a testament to artistic rebellion, and when it comes to turning convention on its head, the Louisville Leopard Percussionists are virtually without peers. Who else could translate the heavy metal stylings of Led Zeppelin into a xylophone-and-marimba opus?
Everything you know about archery is a lie—and this dude can prove it
Archery. It’s one of those things you try at sleepaway camp and decide is way too hard, so you learn how to make lanyards instead. The exception to this rule is Danish marksman Lars Andersen, who, over a decade of research and practice, has perfected the lost art of the bow.
The Latest From Daily Dot Video

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!