Drake's 'Views' storms the Web as fans remain divided

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Illustration by Max Fleishman

He performs the line 'This year for Christmas I just want apologies.' So...

Superstar rapper Drake released his fourth solo album Views late Thursday via iTunes and Apple Music. The streaming and retail deal, exclusive for a limited window, was signaled in the evening with an interview on Zane Lowe's Beats 1 Radio.  

The Toronto rapper straddles the line between chest-puffing raps and melodramatic R&B that's less about lovemaking and more about relationship quarrels. Views leans on downtempo slow jams about fighting with your significant other in a Cheesecake Factory and sending group DMs to your exes.

It's a soft, sad, TMI-laden manifesto of heartbreak with a controlling, often-absurd protagonist. Cue the idol Internet madness that twists timelines whenever Drake releases new music.

While most fans seem to enjoy the sad tunes across Twitter, Drake—engulfed in a creative war last year with rapper Meek Mill allegedly sparked by accusations of ghostwriting—certainly offers up some bricks here. As Noisey's Craig Jenkins noted:
Originally dubbed Views from the 6, the record is loaded with headlining collaborators. Early Thursday, Drake posted a list of credits on Instagram.

Family ting.

A post shared by champagnepapi (@champagnepapi) on

It's a well-coordinating marketing attack, to be sure. But unlike previous releases, met with instant acclaim, Views brought with it a hung jury.
Like everything else about him, Drake's new album cover is a meme
Drake 's next record, Views from the 6 , drops Friday—and according to people on Twitter thirsty to hear the album, it hasn't leaked yet. It's Monday, and all we have so far is the official album cover, which is ripe for some Photoshop manipulation. As one Drake fan Tumblr put it , "they didn’t waste anytime time memeing him 😂😂😂."
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