All sizes | Cory Monteith | Flickr - Photo Sharing!
"Attorney and Author Was Cory Monteith Once," a PR email begins.

Hey, people who work in public relations: Stop trying to capitalize on Cory Monteith’s death.

The 31-year-old Glee star, who died July 13 from a toxic mix of heroin and alcohol, has been used in marketing emails to members of the press to try and sell a book unrelated to Monteith.

Monteith had struggled with alcoholism and drug addiction since he was a teenager, and had recently spent some time in rehab for an undisclosed reason. The PR email’s subject reads: “Attorney and Author Was Cory Monteith Once” and goes on to shell the book by saying the author’s “main character, Jude, which is an image of him also reflects the life of Glee star, Cory Monteith,” even though the content of the book has nothing to do with Monteith or his life, and the author presumably did not know Monteith.

The connection is being made to make the book seem timely and relevant, and to capitalize on the Canadian actor’s death. The novel is about drug addiction in some form, and Monteith is in the news, but this is poor taste PR 101. Bad form all around—and more importantly, gross. 

Photo via VagueOnTheShow/Flickr

Promoted Stories Powered by Sharethrough
Upstream
Kids' orchestra slays with Led Zeppelin xylophone covers
That rock and roll exists at all is a testament to artistic rebellion, and when it comes to turning convention on its head, the Louisville Leopard Percussionists are virtually without peers. Who else could translate the heavy metal stylings of Led Zeppelin into a xylophone-and-marimba opus?
cory monteith
A photo hoax spreads as fans mourn Cory Monteith
People from across the Internet have joined the Glee fandom this week to mourn the sudden passing of Cory Monteith. The 31-year-old Canadian actor, who played lead character Finn on the popular show, was found dead in a Vancouver hotel shortly after noon on Saturday. The shockwaves impacted people across all fandoms, and for days fandom hubs have been full of people from other fandoms sending their love and support to the Glee community.
The Latest From Daily Dot Video
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!