The Sochi Winter Olympics have been a great source of entertaining tweets. Athletes have been busy sharing behind-the-scenes photos and commentary on what’s happening on the ground in Sochi. It’s been an amusing and insightful way to experience the winter games.
Oh but wait! Some of those tweets are pre-packaged, coming to you directly not from the athletes themselves but from their sponsors.
According to a new report, athletes who have social brand sponsorships have certain requirements for their posts—i.e., they need to upload X amount of Instagrams, Facebook posts, and tweets. And sometimes, when they can’t meet the demand they need to, someone from the brand steps in to lend a hand.
Two of the athletes working with such sponsorships are U.S. figure skaters Gracie Gold and Ashley Wagner. Wagner’s agent said he can access her account in order to tweet at her 60,000 plus followers.
"It's not like Ashley doesn't know about these. I mean we send her all these,” he told the AP. “She had to approve all of them, and so it's not that she does not know what is being said. She's seen it. She's part of this whole process… it's just that with her schedule, and if we can make things easier, what's the difference?"
Well the difference is authenticity. We know hese tweets are commercialized, but removing the athlete eliminates any personal touch that might exist.
But that’s just what I think! Let’s actually look at some of Gold’s and Wagner’s tweets to see “what’s the difference.”
Thank you to everyone who sent such nice messages. I really appreciate your support. It’s an honor to rep the USA here in #Sochi2014 🇺🇸— Gracie Gold (@GraceEGold) February 10, 2014
Can you tell? If not, then kudos to these athletes’ agents. Keep the escapade (icecapade?) going.