Sure, we all have fun trolling brands online now and then—it’s how we voice our resentment of the economic realities that force social media networks to become advertising platforms. Deep down, though, nobody really wants to interact with these corporate entities, and the task of mocking them all is practically insurmountable. Unless you’re a bot, that is.
Enter @BrandLover7, an automated Twitter account that promises to get a few marketing teams (and maybe even some other bots) trapped in a meaningless echo chamber of consumer feedback. Utilizing a few stock phrases, it concocts believably nonsensical, hashtagged praise for the likes of Nike, Home Depot, Chrysler, and Forbes.
I love @Applebees because they make me look tan— I Love Brands! (@BrandLover7) April 9, 2014
I love @redbull because we hate the same person.— I Love Brands! (@BrandLover7) April 10, 2014
The use of emoji, as well as lame slang and wholly unrelated photos, is especially on point. What else would you expect from “a normal teen/future marketer who LOVES #brands” and lives to “shout out the coolest, most #innovative brands on Twitter and around the Web”? (You'll have to hit the links to see the beautiful emoji in their original forms; the embed code knocks 'em into squares.)
I love @Forbes Because we can appreciate each other's realness 😘— I Love Brands! (@BrandLover7) April 10, 2014
I love @Versace because we can talk shit about people together 💘💘” I'm still laughing ... 😂 omg you're perfect— I Love Brands! (@BrandLover7) April 9, 2014
The best part? That would be when a brand replies in earnest.
@BrandLover7 Awesome! We do love cake, now that you mention it :)— Samsung USA (@Samsungtweets) April 10, 2014