Taco Bell's president says he doesn't know what 4/20 is

'Class' is a disappointing addition to the 'Doctor Who' universe
Set in an English sixth-form college, the new teen-friendly 'Doctor Who' spinoff doesn't live up to the hype.

See all Editor's Picks

Taco Bell | Flickr - Photo Sharing!
Taco Bell has been going H.A.M. on social media today.

Is this the greatest moment in AMA history?


Some quick background: Taco Bell unleashed its breakfast menu on the world Thursday. (I wrote about the social media campaign leading up to the launch. The brand selected Twitter users and sent them burner phones with hashtag prompts; I was one of them.)

Since the launch, Taco Bell has been going H.A.M. on social media. It rounded up a group of “Ronald McDonalds” to give them free waffle tacos for a viral ad. 

Then Brian Niccol, president of Taco Bell, took to Reddit for an Ask Me Anything session. Naturally, the discussion centered on weed and beer. But Niccol played clueless: When a moderator of r/trees, Reddit’s marijuana forum, asked if Niccol would consider advertising Taco Bell on the subreddit, the president pretended he’d never heard of 4/20.


He also got sassy about Justin Bieber.


That was a poop joke, if you didn’t know.

Photo via JeepersMedia/Flickr (CC 2.0)

Promoted Stories Powered by Sharethrough
waffle taco
I followed a mystery box to the end of a syrup-covered waffle rainbow
Last month, I tweeted a photo of a new Taco Bell item. It was a waffle with meat and eggs, drenched in syrup.
From Our VICE Partners

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!