A Kansas State University needed a break after his car was allegedly broken into before Halloween. Kit Kat responded with 6,500 of them.
Hunter Jobbins claims that someone entered his unlocked Toyota Camry on Oct. 30 after he stepped away for a few minutes, but instead of making off with the vehicle, the assailant just took a Kit Kat bar from the cup holder—and apparently left behind a scribbled apology.
After the tweet went viral, Kit Kat promised to replace the treat.
But the company did one better than that. It filled his car with 6,500 Kit Kat bars.
It’s such a sweet story one can’t help but think it’s a viral marketing stunt, but Jobbins did seem genuinely grateful for the gesture.
H/T Huffington Post