But it took less than a day for Leto to crush the meme, and, along with it, everyone's hopes that he could be nice and cool.
"The thing about the photo is—I’m going to be honest with you—I was actually making a face at someone across the runway," he said.
He did admit that he has "that feeling with most things [Gucci] makes," but he was insistent upon crushing VF staff writer Kenzie Bryant's meme dreams.
“Maybe I’ll just go on believing that it was a moment of joy,” she told him.
But the Joker™ was not laughing.
“Or you could tell the real story,” he said. “That would be interesting.”
The joke, perhaps, is on him. On the internet, perception is pretty much all we've got. Forget it, Jared, this is memetown.
All of us may choose to ignore Leto's thin "saw a friend" alibi and go on believing that he was jumping out of his seat with excitement over a Gucci Cloak of Elvenkind +2, but we'll never again be able to believe that he is an amiable fun-enjoyer.
You see, Jared? This is why nobody wants to hang out with you.Truly, the day the laughter died.