fuck off facebook summer

Illustration by Max Fleishman

Why does Facebook post these notifications that everyone hates?

Facebook's attempts to be more "human" strike many people as invasive and overly familiar. It seems we accept the site as an advertising-filled social panopticon, but cringe at the idea of an advertising-filled social panopticon that says "good morning" and calls us by name. There's no better example than the reaction to Facebook's cheery announcement of the first day of summer.

In locales where it's been disgustingly warm for months, Facebook ushering in summer seems like condescension and a rubbing in of the intolerable weather conditions. In rainy locales, it still plays as sarcastic. It's summer? Could've fooled us! 

But no matter where people live, they're all in agreement on this one point: "Fuck off." 







[Placeholder for https://www.facebook.com/Reecykins/posts/10206620408295872 embed.]
[Placeholder for https://www.facebook.com/charlotte.e.harwood/posts/10154299722247053 embed.]
[Placeholder for https://www.facebook.com/phlipbrannan/posts/10154334518138754 embed.]

And there are dozens more where these came from (the angry internet). But why did everyone chafe so strongly at this seemingly innocuous calendar announcement? 

Facebook's illustrated popups belong to the same realm as the Google Doodle—attempts to artfully mark the day and remind users of something. 

But the Doodle is generic and might teach you something you don't know. Maybe you've never heard of X-ray pioneer Dorothy Hodgkin, for example. This information is welcome, even celebrated. And it doesn't try to impose an uninvited familiarity by taking a conversational tone and reminding you that it knows your name—or take the risk of reminding you that the weather in your area is unbearable.

Promoted Stories Powered by Sharethrough
Unclick
Everyone's hilariously pissed at this phony 'Facebook Nostradamus'
If you have stupid or mischievous friends on Facebook , you may recently have run across a post that looks like a bold (and mostly accurate) prediction of the events of 2016—written in late 2015.
From Our VICE Partners
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!