Last year, the card game company made over $71,000 by offering literally nothing for $5. The funds went to a mixture of charities, necessities, and splurges for employees.
In 2014, CAH sold literal bullshit, netting it $6,000 which was then donated to charity. So, what's the grand, bizarro scheme this go round?
A literal hole in the ground, dubbed the "Holiday Hole."
And what happens if crews make it far enough to hit magma but not melt equipment. As CAH's brief FAQ clarifies, "At least then we’d feel something."