Reddit is finally launching its first official mobile app—but this one is devoted to just one subreddit: Meet the Ask Me Anything app.
According to Variety, the app is meant to provide a more intuitive user experience, especially for those not as familiar with Ask Me Anything (AMA) interviews on the site. Thanks to the massive attention it gets for its conversations with public figures like President Obama, the r/iama subreddit attracts over 6 million followers, easily making it one of the most popular communities on the site.
The app, which is only available for iOS right now, highlights active conversations and formats responses from the AMA participant in a clearer way than on the website. If Reddit’s goal is to draw in even more mainstream readers to its AMAs, its mobile app seems primed to do just that.
Reddit, like virtually every other website online, has a growing base of mobile-only users, reports Variety, with some 40 percent of new users accessing the site on their handheld devices, a 500 percent jump over the past three months alone. In total, Variety reports, “One-third of page views come from mobile Web.”
Photo via Intel Photos/Flickr (CC BY-SA 2.0)