Whisper, the app full of secrets, shame, and confessions, is creating IRL relationships.
The startup may have to pay a hefty fine, but the real threat is to its marketing strategy.
Because we all need to know what we're getting ourselves into.
By publishing a Gwyneth Paltrow infidelity rumor, Whisper is starting to gossip. Should TMZ look over its shoulder?
"Nobody should be concerned,” cofounder David Byttow told the Daily Dot.
There might be such a thing as over-sharing apps...