The company has come a long way since its "Think Different" campaign. But that's not all good news.
When Apple shows off its newest killer feature, it will come with a few restrictions
Does this mean Macs are soon to get Siri?
No one's laughing now about Siri's pre-programmed response.
Siri might be coming to Macs, and Apple seems to be planning some exciting new features.
Will a discreet wearable is what will get users to truly unfold the capabilities of technologies like Siri and Google Now?