On Monday, the company announced it had brokered its billionth dollar in pledges.
It's like a nightmare version of CBS's feel-good TV show, Undercover Boss, with acts of charity replaced with snooping and scolding.
Kickstarter and its crowdfunding contemporaries hit the mainstream this year, behind these blockbuster campaigns.
This analog smart watch is already drawing favorable comparisons to Pebble and is being funded on Kickstarter.
Despite Kickstarter's guidelines to the contrary, Pebble has successfully launched an entire business on the crowdfunding site.
Pebble has apparently created the dream watch for geeks.