unicorn vibrator

This unicorn vibrator makes masturbation truly magical

For when you're feelin' a little horny.

On Jan 3, 2018 by Marisa Losciale

squeeze toy

These kawaii squeeze toys look tasty enough to eat

Way better than a fidget spinner.

On Aug 2, 2017 by Jaime Carrillo

bento box

This bento box makes lunch time as kawaii as possible

Nom with the best of them with this adorable lunchbox.

On Jun 29, 2017 by Jaime Carrillo

Sailor Moon and Meitu made a phone

Meitu is releasing a ‘Sailor Moon’-themed phone—and it’s too cute

It's a Sailor Moon fangirl's dream come true.

On May 11, 2017 by Audrey Browning

Animal sticky notes

Your desk will be so adorbs with these cat and dog sticky notes

Leave your next note with a touch of cuteness.

On Mar 16, 2017 by Colette Bennett

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Look super kawaii while you catch up on your beauty sleep

You may also scare any potential suitors away.

On Jan 20, 2017 by Colette Bennett

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This Pikachu coin bank will make you want to save your pennies

It's ridiculously adorbs.

On Jan 19, 2017 by Colette Bennett

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Stay cozy this winter with the joy that is kigurumi

They're so cozy you'll want a few of them.

On Jan 16, 2017 by Colette Bennett

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Write your heart out with Totoro as your guide

There are No-Face pens too!

On Jan 10, 2017 by Colette Bennett

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Make sure your keys don’t wander with these Totoro coat hooks

Every time you hang up your coat will be a reason to smile.

On Dec 29, 2016 by Colette Bennett

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Bandai’s newest store is for grown women who love all things kawaii

Bandai understands that adult women thrive on cuteness, too.

On Jun 29, 2016 by Colette Bennett

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Here’s an utterly horrifying kawaii vision of Donald Trump

Donald's just not the kind of senpai you wish would notice you.

On Jun 16, 2016 by Colette Bennett