A day once given to silly pranks is now little more than a branding bonanza.
When content creators experience a sudden spike in popularity, things get complicated.
The final tally? 505,791 views, 17 comments, 18 likes, and 22 dislikes, nearly all of them phony.
See how long it took for AdSense to pull its support.
Jeff "Pleated-Jeans" Wysaski had to start a new channel after YouTube wrongly accused him of faking views.
The low-tech music video finds a pastor named Jim Colerick and his wife rapping about their relationship with Jesus Christ, and it's racked up more than 600,000 views, thanks to outrageous language.