College students in Newcastle, U.K., have taken to pouring gallons of milk over their heads for laughs, and the Internet is lapping it up.

There’s no point crying over spilled milk when it’s coming down by the gallon.

A group of students in Jesmond, Newcastle, U.K., introduced the Internet to the latest craze that makes planking look like a practical side hobby: milking.

Milking is simple (and has nothing to do with a cow). You go to your local supermarket, buy a gallon of milk, take it outside and—while fully-clothed—pour it on yourself in public.

And that’s it.

Tom Morris, 22, who was behind the “legen-dairy” video, came up with the idea while hanging out with his friends.

“We were just in our kitchen talking about [milking] outside Starbucks in Jesmond and thought it would be really funny,” Morris told Cosmopolitan. “We did that, uploaded the video to Facebook and got a load of likes. So then we thought why not just make a video?”

Morris and his friends filmed themselves milking around Newcastle to the tune of House of Pain’s “Jump Around,” including the impressive act of balancing on a pole while pouring milk on themselves. One person even manages to multitask and gets his bowl of cereal as well as himself with his gallon.

The udderly ridiculous video has been watched over 92,000 times since it was uploaded to YouTube on Wednesday, and the meme has already caught on with fellow students in Edinburgh, Nottingham and Cirencester, although it has yet to make the jump to the U.S.

How long will it take before this new trend turns sour?

Photo via MilkingNewcastle/YouTube

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