According to ComScore's social media tracker, Suicide Squad is the most discussed movie of the summer.
In the past week, Suicide Squad was more popular on social media than Star Trek Beyond, Fantastic Beasts and Where to Find Them, Ghostbusters, and Rogue One. Yes, apparently a DC Comics spinoff with a cast of (mostly) B-list characters is drumming up more social media buzz than Harry Potter or Star Wars.
Of course, not all of this buzz will be positive. As we've learned over the past few months, people love to make fun of Jared Leto's Joker. On the other hand, fans are wild about Harley Quinn making her first live-action appearance. All the way back in October 2015, she was already the most-googled Halloween costume of the year.
It will be interesting to see how Suicide Squad affects Warner Bros.'s DC Comics franchise as a whole. Even last year, it felt like fans were more excited about Suicide Squad than Batman v Superman, whose negative reviews led the studio to do pre-emptive damage control for the upcoming Justice League movie.
Perhaps Suicide Squad's popularity will lead DC movies in a more fun-loving direction, away from the dark and gritty tone of Zack Snyder's Justice League movies. On the other hand, there's no guarantee that all this social media buzz will translate into box office success. We'll just have to wait until August to find out.
H/T to Deadline