This commercial for Pokémon Sun and Moon knows exactly who its target audience is: adults who loved Pokémon when they were kids.
For many Pokémon fans, this ad is a nostalgic look back to the ’90s, when you still collected Pokémon cards and played on an old-school Gameboy. But as we know from the recent Sun and Moon hype, and the success of Pokémon Go, the franchise has evolved along with its fanbase.
If this ad made you tear up a little bit, don’t worry. You’re not alone.