In America, ultra cute stuff may be seen as more appropriate for a daughter or niece than for an adult woman (with the exception of Hello Kitty, who seems to be OK due to her ubiquitous presence). Luckily for those who love it, Japan doesn’t think that way—which is why it just got a brand new shop dedicated to kawaii stuff for grown-ass women.
Called Otona Joshi Biyori (“A Fine Day for Adult Girls”), the shop is owned by Bandai and has just been opened in Tokyo Station. It has an official site and an Instagram already, and both are crammed with pics of all things adorable, from glitter-encrusted phone cases to perfectly huggable plushies.
https://www.instagram.com/p/BHDpAZsB1g6/
The shop also sells things that would be home in a woman’s purse, such as character hand creams, Sailor Moon wallets, and, of course, phone charms. They also have The Rose of Versailles cosmetic collection, which has the best packaging a fan of the show could possibly imagine.
【夏限定デザイン登場】
— 【WEB】オトナ女子美日和 (@biyory_jp) June 20, 2016
長女のみやびです。 ドレスアップしたオスカルが目印の「ベルサイユのばら レディオスカルリキッドアイライナー（ブラック）」から、数量限定夏デザインボトルが登場♪ https://t.co/4Wwti9ACRJ pic.twitter.com/f5mUD07PQ2
You can also look out for the shop to carry special collaboration collectibles, such as this adorable sock set from Erimaki Sox and Sailor Moon.
【足元をメイクアップ！】
— 【WEB】オトナ女子美日和 (@biyory_jp) June 3, 2016
こんにちは、三女のかおりです。『美少女戦士セーラームーン』とフットウェアブランド「ERIMAKI SOX」のコラボレーションアイテムが新登場だよ☆ 詳しくは https://t.co/2Z7j41TbFN pic.twitter.com/j4LF1JULsd
Hold tight to your wallets, ladies.