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World's most expensive domain relaunches as porn-filled Pinterest clone

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Sex.com, the most expensive domain ever sold, relaunched Tuesday, and it feels like a cheap knock-off.

The rejiggered website is a tacky and dirty imitation of Pinterest, just with less clothes. Draped in a light-pink hue, the site allows users to pin photos from their favorite porn shoots, sort submissions by “Videos Only,” and—if they’re really into it—organize the photos by categories.

Sex.com’s About page is a really titillating read. It says its goal is to “create a better free porn world by linking people across the world through the porn they love.” The site’s manifesto proves its aiming squarely for the bros market. The prototypical Sex.com user, it tells us, is a he (“Jack,” to be specific) who “only pins the most amazing brunettes, MILFs and sexy amaterurs [sic] he finds.”

The only noticeable difference between Pinterest and Sex.com (besides the porn, of course), is that the latter can support animated GIFs while Pinterest can’t. Sex.com is also plagued by (obviously) not-safe-for-work advertisements and pesky pop-ups that appear everytime you click through to a different board.

But is Sex.com’s relaunch too late?

Porn perusers have other Pinterest-like imitators to keep their pin in an upright position. There’s PinPorn, Pornterest, and the better designed Snatchly, to name a few.

“Jack” probably isn't the kind of guy to say “no” to more porn, though.

Photo via Sex.com