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Pinterest reveals secret boards for the holidays

Make secret pinboards just in time for planning your holiday shopping.

 

Jordan Valinsky

Internet Culture

Posted on Nov 8, 2012   Updated on Jun 2, 2021, 7:48 am CDT

Pinterest is bestowing an early holiday gift to its users with the unveiling of secret boards.

Secret boards, pinboards which only the creator and her chosen collaborators can view, are Pinterest’s second most requested feature of all time.

Pinterest made the announcement on NBC’s Today show Thursday morning. A spokesperson told Today that once the boards are available to users, each pinner will be able to create up to three private boards, accessible on both Web and mobile versions of Pinterest.

The launch precedes the holiday season, as the website presumably hopes people use the new, highly requested feature to collaborate on surprises for friends and families.

“You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world,” a spokesperson wrote in an announcement on Pinterest’s corporate blog.

Secret boards are slowly being rolled out to all users. The Daily Dot doesn’t have access to the feature yet, but to see if you do, access your profile, scroll to the bottom, and click “Create a Secret Board.” You can toggle the secrecy on and off to make any board publically viewable later.

To combat privacy worries, Pinterest assured users that only you (and, if applicable, your collaborators) will be able to see your secret board. Furthermore, existing boards can’t be turned into secret boards—since others likely have already repinned items from those boards.

The site also updated its Privacy Policy to include secret boards, and took the opportunity to make the legal jargon clearer overall “for non-lawyers who use Pinterest.”

Photo via Pinterest

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*First Published: Nov 8, 2012, 12:23 pm CST