McDonald's shows the right way to build a brand on Pinterest
McDonald’s is full of surprises.
Now, however, the fast food corporation has joined Pinterest with aplomb, neatly sidestepping some all-too-common Pinterest don’ts.
McDonald’s is actually a little late to the game, considering more than 250 brands have joined Pinterest. That also means, however, it has a lot of examples to learn from. Here’s what McDonald’s did right, and what other brands should be doing, too:
First, it’s social.
We were tipped off to McDonald’s membership by one of our favorite Pinterest experts, #PinChat founder Kelly Lieberman. Lieberman repinned one of McDonald’s images, and immediately got a thank you from the brand manager. That interaction—plus the fact the company’s already followed over a hundred users—shows they’re willing to be a part of the Pinterest community.
Second, it’s interesting.
The company pins a wide variety of subjects that educate and inform viewers about McDonald’s—this isn’t just a bunch of photos of burgers and fries. We would never otherwise have known about the company’s involvement with the Olympics or have realized that French McDonald’s carries macarons. Sure, the Pinterest page is a promotional space, but there’s nothing in-your-office about the advertising.
Third, it’s committed.
McDonald’s didn’t pull a Starbucks and sign up for the service, then leave. It’s clear that the brand manager filled in every part of the Pinterest profile, connected it to Twitter, and continues to follow every user that follows the McDonald’s board (including this reporter.) Whether Pinterest is a fad or not, the company isn’t taking chances.
Here at the Daily Dot, we take a schadenfreude-filled interest in pointing out the shortcomings of brands as they try (and fail) at social media.
It’s nice to see one of them making good for a change.
Image via McDonald's
Homeless man plays best cover of Styx's 'Come Sail Away' you've ever heard
Are we sure this isn't really Dennis DeYoung?33k
Husky scarfs down pot-laced Rice Krispie treats, trips balls
It's both a funny and pitiful sight.7.8k
Kids reacting to the gay marriage decision is everything
We could all learn something from this video.5.6k
German magazine files criminal complaint after revealing NSA targeted reporters
Der Spiegel's government source was allegedly outed by a U.S. embassy official.
The 3 biggest questions heading into the ESL ESEA final
The first edition of the ESL ESEA Pro League is coming to a head this weekend with $250,000 on the line.29